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Official Hair & Makeup Artists for InTheater - America's largest weekly theater magazine!



Why are our Perms so different?

Quality and expertise. When it comes to perming or relaxing your hair, we simply don’t skimp. Sure, we could use less expensive perm solutions, but then we’d be like everyone else. Instead we choose to implement only the highest quality Matrix perms and the finest relaxers available - Rusk’s Anticurl. Along with these exceptional products, our staff is trained in all of the latest perming and relaxing techniques. This combination allows us to ensure a perfect perm for any hair type. So, if your hair is lifeless and needs more body, or if you have an old perm that you’re trying to grow out to a straighter style, ask you stylist for a free consultation to discuss your options. He or she will recommend a service that is just right for you! And remember, don’t be afraid to try something new!



From spiral perms to body waves, you can rely on Madison Avenue for gorgeous, full-bodied curls with bounce, resilience and shine. Our perms are of the highest quality, with moisturizers and conditioners to pamper your hair. If you’re looking to remove an old perm and go back to straighter hair, you can get an Anticurl Treatment to accomplish this safely and easily, without the threat of damage. Whether your hair is tinted or normal, the right permed or straightened hairstyle is waiting for you at Madison Avenue.

Perming & Relaxing Services

Regular Perms
For hair that is normal or colored with a minimum lift haircolor, we use either a Systéme Biolage Acid Wave or Opticolor by Matrix Essentials. These perms give you full-bodied, conditioned curls with exceptional bounce, resilience and spring. Ask your stylist which perm is right for your hair type.

Approximate time: 60-90 minutes.
$65.00

Synerfusion Perms
The Synerfusion perm by Matrix Essentials is the ultimate in modern perming technology. This perm includes an extra step before neutralization, which infuses moisture and protein restructurizers into the hair shaft while the cuticle is still open. This is the optimum time to condition and strengthen your hair shaft. The neutralizer then seals these conditioners inside. This perm costs a little more, but is well worth it. Perfect for spiral perming!

Approximate time: 60-90 minutes.
$75.00

Spiral Perms
If you’re looking for a perfectly formed spiral curl pattern on long hair, Madison Avenue offers you wonderful spiral perms at very reasonable prices. Ask your stylist for a free consultation.

Process time: 90-120 minutes.
$95.00 & up

Relaxing with Anticurl
Anticurl is simply the safest, most gentle way to relax unwanted curl. Whether you want to remove some of your natural curl and frizz, or get rid of an old perm, an Anticurl treatment can help. Ask you stylist for details.

Approximate time: 30-60 minutes.
$65.00 & up

Hair & Scalp Treatments
If you are suffering from a dry or overly-sensitive scalp, we can help. If your hair has been overexposed to chemicals, chlorine, sun or environmental pollutants, we’ll help you to strengthen it, close the cuticle layer, add the proper proteins back in, and moisturize and heal your tired, brittle hair. All of our hair and scalp treatments contain only the finest natural botanical extracts and oils to help soothe and protect. These treatments are prescribed by your stylist depending strictly upon your needs. They work by infusing you hair and scalp with botanicals such as Algae, Rosemary, Nettle, Yarrow, Chamomile, Calendula, Horsetail, Thyme, Jojoba, and much, much more.

Process time: 10-30 minutes.
$18.00

We hope you're enjoying your exploration of Madison Avenue,
America's first Salon in Cyberspace!



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