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Official Hair & Makeup Artists for InTheater - America's largest weekly theater magazine!


Christiane Noll of Jeckyll & Hyde

Christiane Noll
of Jekyll & Hyde

Why is our Haircolor so different?

Color Perfect and the Midway family of Haircolors are simply the best that European color manufacturers have to offer. These colors, after many years of perfecting their formulas, are the most precise, gentle, long-lasting and conditioning products we have ever used. All of our hairstylists are trained and experienced in the use of our many types of color products and techniques. Each of our stylists receive advanced education in coloring and cutting techniques every month, and have an average of 12 years experience in the beauty industry. So, if your hair is dull from the color you’re using now, ask one of our stylists for a free color consultation today. He or she will recommend a color or highlight that is just right for you! And remember, don’t be afraid to try something new!



Whether you want to be a shimmering blonde, a beautiful warm auburn, or a rich golden brown, Madison Avenue’s staff of expert colorists can help you achieve glorious, natural looking color with long-lasting results. Because we use only the finest German products and the most up-to-date techniques, your hair will be shinier, much healthier and more manageable than with ordinary haircolor. From a fabulous glossing of translucent color to the luxurious, long-lasting effects of our permanent haircolor to highlights to keep you looking spectacular long after the summer sun is gone, the color you want is waiting for you at Madison Avenue.

Haircoloring Services

Color Perfect Haircoloring
The name says it all. For absolutely perfect haircolor 100% of the time, we recommend Color Perfect Permanent Creme Gel Haircolor to our clients. With Color Perfect you can’t go wrong; we help you to decide which color you’re looking for, and we achieve it. It’s that simple. Whether you choose a rich, warm auburn, a sun-kissed, golden brown, or a shimmering titian blonde, the color you’ve always wanted can be yours. Conditions and glossifies. Up to 8 shades of lift.

Process time: 30-60 minutes.
$45.00

Highlights and Lowlights
Our stylists are trained in the newest techniques of foil highlighting to assure you the best outcome. Whether you are looking to darken or brighten you’re existing haircolor, we can assure you the most gentle way of producing these effects. We also offer “tone-on-tone” foiling at an additional charge, which allows you to add two different colors at the same time.

Process time: 1-2 hours.
$95.00

Midway Acid Colorant
Perfect for first-time color when you want to cover your gray gently without lifting your natural color. This type of color was formulated to gently add color to your hair shaft without actually opening the protective cuticle layer. This formula works at an ideal pH of 5, the same acid balance as your skin and hair itself! Midway Acid Haircolor gives you incredible shine and body. Also available in a clear, conditioning gloss. Contains no peroxide, no ammonia. Deposit only, no lift.

Process time: 20-30 minutes.
$45.00

Midway Couture
This formula of Midway Haircolor contains a low volume developer which enables you to achieve one shade of lift while it deposits rich, beautiful color to your hair. We recommend Midway Couture if you have 40 to 70 percent gray hair, or if your grays are too resistant for Midway Acid Haircolor to penetrate. Midway Couture also gives you wonderful shine, because it conditions your hair from the inside while it deposits color in your hair shaft.

Process time: 30-40 minutes.
$45.00

Hair & Scalp Treatments
If you are suffering from a dry or overly-sensitive scalp, we can help. If your hair has been overexposed to chemicals, chlorine, sun or environmental pollutants, we’ll help you to strengthen it, close the cuticle layer, add the proper proteins back in, and moisturize and heal your tired, brittle hair. All of our hair and scalp treatments contain only the finest natural botanical extracts and oils to help soothe and protect. These treatments are prescribed by your stylist depending strictly upon your needs. They work by infusing you hair and scalp with botanicals such as Algae, Rosemary, Nettle, Yarrow, Chamomile, Calendula, Horsetail, Thyme, Jojoba, and much, much more.

Process time: 10-30 minutes.
$18.00

We hope you're enjoying your exploration of Madison Avenue,
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